A Desire for Faster Growth
Third Wing was asked by On The Spot Media (OTSM), a company that digitally sends advertising spots to TV, cable and radio stations, for help in finding and reaching their target customer audience. Over a ten year period, OTSM has distributed millions of broadcast spots to tens of thousands of stations throughout the United States. However, many of these were sent as a third party vendor. It was time for OTSM to emerge from behind its silent partnership status, and become the vendor of choice for its customers.
Identifying New Opportunities for Growth
Working with the OTSM sales team, Third Wing has enhanced and greatly expanded and updated their databases of multiple verticals including agencies, advertisers, production and post-production companies as well as political campaign offices. Using these databases and compelling, sophisticated and timely creative executions to communicate the benefits of OTSM’s offerings have helped raise awareness, obtain sales meetings, and bring new clients to OTSM.