Karen Kovach is a dynamic business creator with real-world experience building winning businesses, brands and teams. Her accomplishments include strategic business building for a myriad of clients, as well as launching a successful independent repping firm.
Karen, together with Third Wing Principal Nancy Bernstein, co-founded eCreativeSearch, the first online creative archive for television commercial production companies, directors and agencies worldwide. Sold in 2001, eCreativeSearch is now known as CreativeChannel, a part of publicly traded DG FastChannel advertising services.
Prior to eCreativeSearch, Karen was an executive for sixteen years in the advertising business at firms such as Foote, Cone and Belding, DDB, and Leo Burnett. Karen has been fortunate to work with some of the world’s most dynamic and innovative brands, including General Mills, Frito-Lay, Wrigley and Sears.
As founder and principal of the Karen Kovach Company, she has provided marketing and sales strategy as well as outside sales services for a variety of client companies in need of business development. She has also successfully represented live action, animation, special effects and music and sound design companies to advertising agencies and national advertisers.
Karen earned a B.A. from Manhattanville College, and an M.S.J. from Northwestern’s Medill School of Journalism.
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