Marketing insurance to young, affluent professionals has changed since insurance companies marketed to their parents. What’s different now is the subject of “Young Affluent Professionals’ Attitudes About Life Insurance,” a presentation by Zeldis Research Associates’ Fred Gaudios. Fred presented this research to insurance company strategists and marketing professionals in a live webinar on Tuesday, October 8th.
Highlights include:
- Insurance purchasing behaviors and attitudes toward insurance among young, affluent professionals.
- Why young affluent professionals are not currently buying enough life insurance.
- Where life insurance companies are targeting young, affluent professionals appropriately.
- Which segment of young, affluent professionals are the best target for life insurance, and how marketers can better understand them.
Third Wing is assisting Zeldis, a long-time Third Wing client, with pre- and post- event promotional marketing, web conference support, and presentation visual design.
View a video recording of the live webinar event here.
More information about Zeldis Research Associates is available at www.ZeldisResearch.com.